new direction header

laine new image



In late 2012 the management team at Laine Furnishings decided it was time to completely update our image.

We commissioned Paper Stone and Scissors, a very well-known and dynamic graphic design company to design our new Logo, Stationary and Website.

Part of the change included in our brief to Paper Stone and Scissors was to remove the furnishings form in our name and to now be known only as “Laine”.

This gives a clearer communication and also opens up other product opportunities for the business.

We also gave them the freedom to design whatever they thought was best, not restricting them to match any of our old colours, fonts or design elements in any way.

The end result we think is fantastic and we are very excited to implement the different elements during early 2013.


Return to news